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Turning Ideas into Value

I help organisations in AI-, technology-, and research-intensive sectors move from potential to commercial and impact outcomes by providing the right strategic and commercial perspective.

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Working with or for leading organisations across sectors

What we do

Strategic, practical solutions tailored to your business

Commercialisation

I help research organisations and universities turn outputs into commercial products, funded ventures, or industry partnerships - covering the full journey from strategy to market.

Includes commercialisation strategy, spin-out structuring, partner identification, and impact frameworks.

Led commercialisation of a property AI research program through to 70% acquisition by an ASX-listed company.

Transformational Strategy

I work with leadership teams navigating significant change - repositioning, restructuring, or shifting business model - providing the strategic clarity needed to make good decisions under pressure.

Includes strategic direction, operating model design, leadership alignment, and execution planning.

Led a technology company's transition from project-led to product-led in 12 months, lifting recurring revenue and profitability.

Applied AI

I help organisations with an AI capability build a credible commercial strategy around it - from product-market fit through to go-to-market, pricing, and investor positioning.

Includes product strategy, GTM design, pricing and packaging, and investor materials.

Built MapAI from zero to $2.3M raised, product launched, and recognition as a Global Top 100 Geospatial Company.

Where Can I Be Most Useful?

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Your ideas or research are struggling to get traction

Your research is world-class. Turning it into a product someone will regularly use or pay for is a different problem entirely.

Explore our approach
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Your business lacks the clarity to make decisions each day

You are navigating a transformation or change, and need to bring your team or clients along the journey. You need strategic clarity more than another consultant with a framework.

Learn more
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You know AI and data can help, but you just can’t work out how

You have AI capability, digital investment, or great spatial data. What you need is a commercial strategy for what to do with it.

Start a conversation
20+ years
Strategy, innovation and executive experience
100+ clients
worked with Globally
$50+ million
in innovation projects delivered

Ready to gain a new perspective?