--- title: Parallax Advisory | Strategy and Commercialisation Consulting description: Phil Delaney helps AI, technology, and research organisations turn capability into commercial outcomes. Strategic advisory based in Melbourne. --- [Skip to content](https://www.parallaxadvisory.com.au#main-content) [![](https://www.parallaxadvisory.com.au/hs-fs/hubfs/inline-light-1-1.png?width=932&height=210&name=inline-light-1-1.png)Homepage](https://www.parallaxadvisory.com.au) - [Home](https://www.parallaxadvisory.com.au) - [Work](https://www.parallaxadvisory.com.au/work?hsLang=en-au) - [Outcomes](https://www.parallaxadvisory.com.au/outcomes?hsLang=en-au) - [Ideas](https://www.parallaxadvisory.com.au/ideas?hsLang=en-au) - [About](https://www.parallaxadvisory.com.au/about?hsLang=en-au) - [Contact](https://www.parallaxadvisory.com.au/contact?hsLang=en-au) [Get started](https://www.parallaxadvisory.com.au/contact?hsLang=en-au) - [Home](https://www.parallaxadvisory.com.au) - [Work](https://www.parallaxadvisory.com.au/work?hsLang=en-au) - [Outcomes](https://www.parallaxadvisory.com.au/outcomes?hsLang=en-au) - [Ideas](https://www.parallaxadvisory.com.au/ideas?hsLang=en-au) - [About](https://www.parallaxadvisory.com.au/about?hsLang=en-au) - [Contact](https://www.parallaxadvisory.com.au/contact?hsLang=en-au) [Get started](https://www.parallaxadvisory.com.au/contact?hsLang=en-au) # Perspective that turns ideas into value I help organisations in AI-, technology-, and research-intensive sectors move from potential to commercial and impact outcomes by providing the right strategic and commercial perspective. [Start a conversation](https://www.parallaxadvisory.com.au/contact?hsLang=en-au)[View my work](https://www.parallaxadvisory.com.au/outcomes?hsLang=en-au) ![yong-chuan-tan-GfxETTShzXo-unsplash-1](https://www.parallaxadvisory.com.au/hs-fs/hubfs/yong-chuan-tan-GfxETTShzXo-unsplash-1.jpeg?width=1000&height=1137&name=yong-chuan-tan-GfxETTShzXo-unsplash-1.jpeg "yong-chuan-tan-GfxETTShzXo-unsplash-1") #### I've worked with or for leading organisations in many industries ![logo-1](https://443003810.fs1.hubspotusercontent-ap1.net/hub/443003810/hubfs/Imported%20sitepage%20images/logo-1.png?width=1200&length=1200&name=logo-1.png) ![MapAI-Logo-Colour](https://443003810.fs1.hubspotusercontent-ap1.net/hub/443003810/hubfs/Imported%20sitepage%20images/MapAI-Logo-Colour.png?width=1200&length=1200&name=MapAI-Logo-Colour.png) ![Outline-Imagery-logo_2021_Imagery_CMYK-002-1024x583](https://443003810.fs1.hubspotusercontent-ap1.net/hub/443003810/hubfs/Imported%20sitepage%20images/Outline-Imagery-logo_2021_Imagery_CMYK-002-1024x583.png?width=1200&length=1200&name=Outline-Imagery-logo_2021_Imagery_CMYK-002-1024x583.png) ![FrontierSI_Logo_Primary](https://443003810.fs1.hubspotusercontent-ap1.net/hub/443003810/hubfs/Imported%20sitepage%20images/FrontierSI_Logo_Primary.jpg?width=1200&length=1200&name=FrontierSI_Logo_Primary.jpg) ![logo-unsw-research](https://443003810.fs1.hubspotusercontent-ap1.net/hub/443003810/hubfs/Imported%20sitepage%20images/logo-unsw-research.png?width=1200&length=1200&name=logo-unsw-research.png) ![geoscience_inline_Black](https://443003810.fs1.hubspotusercontent-ap1.net/hubfs/443003810/Imported%20sitepage%20images/geoscience_inline_Black.svg) ![comonwealth-bank-logo_tn4gjz](https://443003810.fs1.hubspotusercontent-ap1.net/hub/443003810/hubfs/Imported%20sitepage%20images/comonwealth-bank-logo_tn4gjz.jpg?width=1200&length=1200&name=comonwealth-bank-logo_tn4gjz.jpg) ![the-university-of-melbourne-logo-png_seeklogo-490645](https://443003810.fs1.hubspotusercontent-ap1.net/hub/443003810/hubfs/Imported%20sitepage%20images/the-university-of-melbourne-logo-png_seeklogo-490645.png?width=1200&length=1200&name=the-university-of-melbourne-logo-png_seeklogo-490645.png) ![RMIT_University_Logo-768x270](https://443003810.fs1.hubspotusercontent-ap1.net/hub/443003810/hubfs/Imported%20sitepage%20images/RMIT_University_Logo-768x270.png?width=1200&length=1200&name=RMIT_University_Logo-768x270.png) ![Optus-Logo-OL](https://443003810.fs1.hubspotusercontent-ap1.net/hub/443003810/hubfs/Imported%20sitepage%20images/Optus-Logo-OL.png?width=1200&length=1200&name=Optus-Logo-OL.png) ![qut-2-logo-png-transparent](https://443003810.fs1.hubspotusercontent-ap1.net/hub/443003810/hubfs/Imported%20sitepage%20images/qut-2-logo-png-transparent.png?width=1200&length=1200&name=qut-2-logo-png-transparent.png) ![Armitage-LOGO-RGB-LargeNT](https://443003810.fs1.hubspotusercontent-ap1.net/hub/443003810/hubfs/Imported%20sitepage%20images/Armitage-LOGO-RGB-LargeNT.png?width=1200&length=1200&name=Armitage-LOGO-RGB-LargeNT.png) ![Swinburne-300x300](https://443003810.fs1.hubspotusercontent-ap1.net/hub/443003810/hubfs/Imported%20sitepage%20images/Swinburne-300x300.png?width=1200&length=1200&name=Swinburne-300x300.png) What we do ## Strategic, practical solutions tailored to your business ### Commercialisation I help research organisations and universities turn outputs into commercial products, funded ventures, or industry partnerships - covering the full journey from strategy to market. *Includes commercialisation strategy, spin-out structuring, partner identification, and impact frameworks.* > Led commercialisation of a property AI research program through to 70% acquisition by an ASX-listed company. ### Transformational Strategy I work with leadership teams navigating significant change - repositioning, restructuring, or shifting business model - providing the strategic clarity needed to make good decisions under pressure. *Includes strategic direction, operating model design, leadership alignment, and execution planning.* > Led a technology company's transition from project-led to product-led in 12 months, lifting recurring revenue and profitability. ### Applied AI I help organisations with an AI capability build a credible commercial strategy around it - from product-market fit through to go-to-market, pricing, and investor positioning. *Includes product strategy, GTM design, pricing and packaging, and investor materials.* > Built MapAI from zero to $2.3M raised, product launched, and recognition as a Global Top 100 Geospatial Company. # Where Can I Be Most Useful? ![Canva Design DAHFfjF9FEg](https://www.parallaxadvisory.com.au/hs-fs/hubfs/Canva%20images/Canva%20Design%20DAHFfjF9FEg.png?width=1080&height=1080&name=Canva%20Design%20DAHFfjF9FEg.png) ### Your ideas or research are struggling to get traction Your research is world-class. Turning it into a product someone will regularly use or pay for is a different problem entirely. [Explore my approach](https://www.parallaxadvisory.com.au/work?hsLang=en-au) ![Canva Design DAHFfqbELgU](https://www.parallaxadvisory.com.au/hs-fs/hubfs/Canva%20images/Canva%20Design%20DAHFfqbELgU.png?width=1080&height=1080&name=Canva%20Design%20DAHFfqbELgU.png) ### Your business lacks the clarity to make decisions each day You are navigating a transformation or change, and need to bring your team or clients along the journey. You need strategic clarity more than another consultant with a framework. [Learn more](https://www.parallaxadvisory.com.au/about?hsLang=en-au) ![Canva Design DAHFfvL5DgY](https://www.parallaxadvisory.com.au/hs-fs/hubfs/Canva%20images/Canva%20Design%20DAHFfvL5DgY.png?width=1080&height=1080&name=Canva%20Design%20DAHFfvL5DgY.png) ### You know AI and data can help, but you just can’t work out how You have AI capability, digital investment, or great spatial data. What you need is a commercial strategy for what to do with it. [Start a conversation](https://www.parallaxadvisory.com.au/contact?hsLang=en-au) 20+ years Strategy, innovation and executive experience 100+ clients worked with Globally $50+ million in innovation projects delivered ## Ready to gain a new perspective? [Start a conversation](https://www.parallaxadvisory.com.au/contact?hsLang=en-au) [![](https://www.parallaxadvisory.com.au/hs-fs/hubfs/inline-light-1-1.png?width=932&height=210&name=inline-light-1-1.png)](https://www.parallaxadvisory.com.au/?hsLang=en-au) - [Home](https://www.parallaxadvisory.com.au) - [Work](https://www.parallaxadvisory.com.au/work?hsLang=en-au) - [Outcomes](https://www.parallaxadvisory.com.au/outcomes?hsLang=en-au) - [Ideas](https://www.parallaxadvisory.com.au/ideas?hsLang=en-au) - [About](https://www.parallaxadvisory.com.au/about?hsLang=en-au) - [Contact](https://www.parallaxadvisory.com.au/contact?hsLang=en-au) --- Privacy Policy · Legal · © 2026 Parallax Advisory. All rights reserved.